So the UUP and Tories have created the joint committee that will push forward merger plans. Fair enough.
The News Letter reports this then goes on to devote one-third of its story to a statement by Michelle McIlveen which was published in full on the party website at around the same time. Why? (Or do we mean 'who'?)
Why should the by-the-numbers, repetitive bashing from the DUP necessarily be a core part of this story? Why were there no better options to get under the skin of the story? Why just take two press releases and run them together?
Why not try to get James Leslie on the line? What a perspective he could give on all this! Why not call Maginnis and put McIlveen's comment to him.
Instead of publishing the invective, why not investigate the reasoning? Y'know, that old journalism maxim of shining a light into dark corners etc. No?
Maginnis's response would undoubtedly be more readable than re-reading the same statement the DUP press office has been issuing for the past 6 months. Why is the DUP's hurt and upset necessarily part of a story about the UUP and the Tory Party? It makes no sense.
PS. We're also not sure about Michelle's reference to the 'North Down Supper Club'. Politically active centre right people in North Down amount to a supper club? Is she being rude about North Down? Or the centre right? Do Alex Easton and Peter Weir think its okay to deride centre-right voters of North Down so smugly?
Can she be serious? How will this silly, patronising cliche help the DUP to, erm, continue 'winning friends in all parties in the House of Commons'? Why must we endure all this bollocks about unionist unity when the DUP thinks the next UK government (which is not neutral on the union) is just a big supper club? And WTF is a supper club?
HINT: Press officer wot wrote that crap - total bile mate, not politics. North Down Supper Club? Seriously, do us all a favour...